Why live, shoppable video is the future of eCommerce?
According to statistics, online merchants that leverage video can boost conversion rates by up to 80%. In a survey conducted with marketing professionals worldwide, 51% named ‘vide...
1/18/2022
3 min read
5 types of content that engages B2B customers
Gone are the days when B2B or the wholesale businesses were few in number and they majorly used mouth publicity to grow their business. Today, the competition has increased manifol...
12/13/2021
2 min read
What are the basic ecommerce metrics?
Today, most people feel that opening an eCommerce store is pretty much as simple as a pancake. You select the right products, get a basic website done, set up the payment met...
12/8/2021
3 min read
3 Ecommerce trends in China in 2021
The China e-commerce market is the largest in the world. With a growth rate of 6% on average, the e-commerce revenue in China is expected to reach 2 trillion USD in 2025. As suc...
12/5/2021
3 min read
9 Reasons Why You Need To Choose Interactive Over Traditional eCommerce
The pandemic led people to crave more real and interactive experiences as it was one of the most physically and emotionally exhausting periods. According to wyzowl, 68% of consumer...
12/2/2021
4 min read
The persuasive power of Testimonials
“Rome wasn’t built in a day”, similarly building a brand image doesn’t happen overnight. It takes a lot of effort, a series of campaigns, and an army altogether. It’s more than the...
11/28/2021
3 min read
5 Creatives ideas for your next live event
In 2016, Facebook released Live Video on their platform. Those days, it wasn’t very well adapted by the audience but today the live streaming events are the norm. In fact, Facebook...
11/24/2021
4 min read
5 live streaming statistics - a booming industry in 2021
Think about the difference between regular streaming and live streaming as the difference between an actor reciting a memorized monologue and improvising a speech. In the former on...
11/18/2021
2 min read
A Guide To the 5-Step Consumer Decision-Making Process And How To Improve Each One Of Them
The COVID-19 pandemic is something much more than a health crisis. One of the major shifts the pandemic has given rise to is how social groups are reacting to each other, or should...
10/30/2021
4 min read
Benefits Of Video Marketing For Small Businesses
Video is a great way to tell a story and sell a product. It's not just for big businesses either. Small businesses can use video to market their companies and products. There are s...
10/29/2021
2 min read
The Top 3 Video Editing Software (Free) For Small Businesses
Thanks to the internet, we live in a visual world. Visuals can be better than words when it comes to selling your product or services. If you want to get the most out of visual con...
10/28/2021
3 min read
Benefits Of Live-Streaming For Your Business
As more and more people turn to social media to stay connected, live streaming is becoming increasingly popular. Businesses are increasingly turning to live streaming to build thei...
10/27/2021
3 min read
5 Top Tips To Create Killer Videos For Your Business
Videos are a great way to engage with your customers. They are a fun and easy way to give a viewpoint a face. But a lot of businesses do not know how to create videos. From researc...
10/26/2021
3 min read
A beginner's guide to top trends in content creation
Why Is Content Creation Important? Content creation is the lifeblood of any website. Due to the ever-changing landscape of the online world, people are always looking for new c...
10/25/2021
5 min read
Four Tips On How To Deal With Stress That Comes From Working Too Much
An estimated 40 million people in the United States suffer from anxiety disorders, according to the Anxiety and Depression Association of America. Anxiety disorders affect people o...
10/20/2021
3 min read
Four Tips On How To Manage Time When Working From Home
Having a job away from home with a work-life balance is what many people aspire to have. But today with the internet and technology, people are finding ways to work from home and t...
10/18/2021
3 min read
Top Four Productivity Apps To Use In 2021
With the increase in smartphone use, there are many apps that are available to help boost productivity. These apps are designed to help people work smarter, not harder. Productiv...
10/16/2021
3 min read
Four Ways To Support Your Employees Mental Health
A lot of our lives revolve around work. We adjust every minute and important detail of our life in accordance with our work schedules. People plan celebrations- birthdays, annivers...
10/13/2021
3 min read
How To Create Videos For Your eCommerce Brand On A Low Budget
Video is a very popular and highly preferred format for brands who want to produce good quality content. Video engages and entertains people more than any other type of content. Pe...
9/29/2021
3 min read
Top 5 Live Streaming Platforms To Look Out For In 2021
According to a report by UNCTAD, online retail sales have increased from 16% to 19% in 2020. That is proof of how eCommerce is bound to grow in 2021 and beyond. When the pandemic h...
9/6/2021
3 min read
How a Maharashtra based company leveraging the loom weavers across the country?
“A little bit of good can turn into a whole lot of good when fueled by the commitment of a social entrepreneur.” Not all businesses work only for money, some work with their own pr...
8/31/2021
4 min read
The anti-marketplace playbook: an era of curation and personalization
With the passing of time, personalization and curation have become sustainable moats for online business. Gone are the days, when people depended on a single marketplace channel to...
8/23/2021
6 min read
Baaz has been Recognized by Techreviewer as a Top Shopify Developer in 2021
Baaz has been named one of the top Shopify developers by Techreviewer.co. The list of leaders was compiled based on the expertise, experience, quality of services, and reliability ...
8/16/2021
1 min read
4 design tactics for Shopify
We have always heard of how some big companies were created accidentally by their founders and today they have become one of their kind. So is the mystery behind Shopify. Ten years...
8/12/2021
4 min read
4 common mistakes to avoid while Live Streaming.
Having grown by 99% between April 2019 and April 2020, the live video streaming industry is exploding. In every aspect of sales and marketing, live streaming is the most authentic ...
8/4/2021
4 min read
How to become a change maker through business?
India’s entrepreneurial economy is scaling new heights, kudos to the budding entrepreneurs of our country who are not only concerned about improving their quality of life but are w...
8/1/2021
4 min read
How a Korean brand breaking stereotypes in skin care?
"At its best, beauty transcends race and colour, and helps that inner light shine through. It gives you the confidence to take on the contemporary world." are the words of Dale Han...
7/23/2021
4 min read
How is artificial intelligence leveraging the ecommerce industry to a level up?
Unless and until, you’ve been burrowed deep underground for a couple of years, you’ve most probably heard of this phrase “artificial intelligence.” It’s the talk of the town for th...
7/11/2021
3 min read
How a Pushkar based Yoga enthusiast spreading glory across the globe?
Meet Shri Sanatan Prapanacharya, A Civil Engineer by profession but a yoga enthusiast by passion or rather you can say, health and fitness lies in his genes. Born in the fam...
7/6/2021
3 min read
4 Creative ways to show your customer you care
Gone are the days when there used to be a monopoly of a single ecommerce company in the market. Today the competition is huge. Every single day, there is a budding ecommerce startu...
6/27/2021
3 min read
How does live video commerce shorten the shopping journey?
Gone are the days of hopping around 10 odd shops to search for the best quality product at an affordable price. This time consuming shopping is more of a pain than pleasure. As the...
6/20/2021
3 min read
Ecommerce Timeline: Evolution through the decades
Over the years, as the tech hardware evolved, parallel growth was seen in the ecommerce industry. 10 years back, who had ever thought that just not the books, clothes, even the bar...
5/17/2021
4 min read
5 Best apps available on Shopify app store
Shopify is a powerful eCommerce platform that helps you build and easily start an online store. Not only that, it has a whole lot of necessary tools and apps that help you meet you...
5/9/2021
4 min read
4 Innovative shopify stores that would leave you in awe of their ideas
What is the calculus of innovation? The calculus of innovation is really quite simple: Knowledge drives innovation, innovation drives productivity, productivity drives economic gro...
4/24/2021
5 min read
How Live Video Commerce increases the conversion rate for stores?
eCommerce has entered the era of “experience shopping,” in which consumers expect online shopping to offer an experience that prioritises fun over function. Among the various tool...
4/17/2021
3 min read
5 common myths about Live Video Streaming
Isn’t it interesting if something old becomes new again? Imagine your favourite 80s sitcoms coming back to life with all new actors and excitement. No matter how much progressive w...
4/6/2021
5 min read
5 ways to promote your online store without spending a penny
The pandemic played a very important role in boosting the digital adoption as a major chunk of retail stores tried to replicate their in-person sales in digital storefronts—some fo...
3/20/2021
4 min read
4 strategies to increase the cart to conversion rate
Gone are the days when there were only a limited number of e-commerce sites like Amazon, Flipkart, Shopclues, and the customers had to choose amongst them. Now when a 7th std kid b...
3/16/2021
4 min read
How an organic grocery store captured 806 visitors in just 20 minutes via live video shopping?
Our vision is a flame that we hold in our hands. It is our responsibility to protect our vision, refine it, and communicate our vision to others. It’s our moral responsibility to k...
3/15/2021
4 min read
What are the trending Products to sell in 2021?
Starting an e-commerce business is just not enough, the ultimate aim is to generate business out of it. To succeed in eCommerce, you need three things: in-demand products to sell, ...
3/10/2021
4 min read
How the E-commerce landscape Is changing from Text/Image- based to more Experiential?
Regardless of industry or digital avenue, thriving in today’s entrepreneurial landscape boils down to providing the best experience for your customers. The manner by which a ...
3/6/2021
4 min read
How is Evergreen Indoors hyper personalising online shopping for their customers?
Meet Ms. Ashwathi, Owner of Evergreen Indoors Ashwathi and her father strongly believed that “the Earth is what we all have in common” and it is our moral responsibility to ta...
3/3/2021
4 min read
One-to-One Live Video Shopping: shaping e-commerce in 2021
Personalization is a word used in shopping whether online or offline quite extensively and across industries. When you walk into your neighbourhood apparel store to buy a shirt, th...
2/28/2021
4 min read
How to convert your one-time shoppers into repeat customers?
Most of the businesses have this mindset of always running after acquiring new customers but they tend to retain their existing customers. The fact is that once the sale is done, i...
2/25/2021
4 min read
Why is influencer marketing an important aspect of today’s business?
In the prevailing times, life has become more or less a race where everyone is competing with one another in all the aspects. This poses difficulty for medium and small scale busin...
2/21/2021
5 min read
Five must e-commerce trends to watch for in 2021
E-commerce is at an all-time high. Lockdowns, travel bans, and retail closures forced the consumer online which in turn persuaded the retailers to resort to online commerce. By 202...
2/17/2021
5 min read
Top e-commerce startups leading online shopping innovation
Everything under the sun today can be bought via online shopping, from food to books, to cars, and the list is endless. This flip in technology could happen because of the 100s of ...
2/15/2021
5 min read
How to engage maximum people on the live video shows?
Welcome to the golden age of Live Video streaming. From Miley Cyrus streaming live to Superbowl to that nutty television version of Peter Pan, there always has been something uniqu...
2/10/2021
3 min read
How is Dr. Anjali Tayade making others step up their games in online shopping?
Meet Dr. Anjali Tayade, Owner of Arthita Bags Exploring new dimensions of creativity has always been the underlying ideology of Dr. Anjali Tayade. Being a middle aged mother o...
2/6/2021
3 min read
Do's and Don'ts of Live Video Selling!
Not so long ago, having a live sales event through video was as rare as hen’s teeth and didn’t sound appealing to most of the retailers. Selling products online was much more a pas...
2/2/2021
3 min read
How has Baaz revolutionized live video shopping around the globe?
We have often found ourselves asking this question - “what important problem is nobody solving?” For a long time, we have felt that shopping online is boring & eCommerce is stu...
1/29/2021
2 min read
Deciphering the right eCommerce Model for retailers
Today, eCommerce has been more than a decade old now. But if we travel back to history, it all started in 1995, when our largest online retailer store had started its journey just ...
1/24/2021
6 min read
How to sell online in 2021?
Let’s start this with a question. What is that one thing which was more efficient a decade ago? Ummmm..no guess? Okay, think harder. Still nothing? Alright, let me break it to you ...
1/13/2021
6 min read
How a small town artisan made money in 15 minutes through live video shopping?
Meet Mayank Sadhwani, Owner of Indian Tulip Mayank Sadhwani, the owner of the home decor store in Pushkar, is on a mission to serve the custom...
1/8/2021
4 min read
How do you unite both Buyers & Sellers? Through a 5000-year-old garment, of course!
The entryway of an Indian Saree Store A very Indian tradition for those starting their professional careers is to gift their parents from the first drawn salary. And invariably...
9/10/2020
3 min read
What makes a true chai-wallah?
Photo by Jorge Garcia on Unsplash As an Indian, the above question is sure to raise more than just a few eyebrows. Aside from being a crude & classist reference to the prime mi...
9/3/2020
8 min read
Organic or non-organic groceries? It’s one and the same yaar. Or is it?
A woman entrepreneur at her organic farm checking the harvest They say everything moves in cycles. Whether it is growth & recession in economies, bull & bear run in stock marke...
8/25/2020
4 min read
Are the written reviews on eCommerce sites convincing enough?
Research conducted by LocalCircles across 220 districts in India. Once upon a time, products were manufactured and sold to customers who really needed them by sincere salesm...
8/10/2020
4 min read
How do you juggle WFH when schools are closed?
Work From Home (WFH) has become the norm for most working professionals since the onset of the coronavirus pandemic, especially in the IT sector. However, whereas earlier, WFH w...
8/3/2020
3 min read
Why everyone is getting live video shopping in India all wrong?
I found myself on 100 Feet road in Indira Nagar, Bangalore a little over a month ago. Unlock 1.0 had just been, well, unlocked, and I was trying to quickly cover my sartorial ne...
7/25/2020
4 min read
Going shopping in the new world
A man shopping at a DVD store in New Delhi. As a child growing up in the 80s, I would listen to music on my cassette player or walkman. If neither of those sounds particularly ...
7/24/2020
2 min read
