Gone are the days when there used to be a monopoly of a single ecommerce company in the market. Today the competition is huge. Every single day, there is a budding ecommerce startup with an entirely latest technology. In the 90s, we were amazed by the fact that we could order products sitting at home and get them at our doorstep. It felt more or less like getting our first cell phone, or getting that first DVD player at home. But today, you clap your hands and the fan gets started. And even then we feel there is a lot more that can be done in the technical sphere. With this kind of competition, what extra has to be done to ensure your grip in the market?
When it comes to standing out against entrenched competitors, it’s critical for ecommerce businesses to find their moments of opportunity. It’s rarely practical to compete on price or efficiency. However, new and growing stores do have a set of differentiators worth investing in: product, brand, and customer service. Customer appreciation or Customer service seems more like a company value than an essential business strategy. Some businesses may choose to prioritize their customers more than others because it helps to retain them for a longer period of time as well as the energy invested on the older customers is comparatively low. Today, let’s talk about some of the innovative ways to show your customers that you care about them:
- Include freebies in the package: Adding something small in the packet is an effective way to say thank you as this little gesture acts as a surprise for the customers. You’ve already paid for the shipping and the box, so this is one of the most cost-effective ways to give customers a little extra delight. Imagine yourself at the customer’s place, the joy of unboxing a package is an experience in itself and think if you find an extra piece of delight along with the product you have ordered. And this is how you get your answer!
- A thank you note: Thought digital communication is great yet it is so widely used that at times it seems very impersonal. Handwritten notes are pretty old school but even till today they carry that power to make someone smile wide. You should always consider thanking your loyal customers who have made a large purchase with a personalized, handwritten card.
- Customer Loyalty Program: This is a great way to keep your customers engaged and simultaneously collect their basic data like age, birth date, etc. Here the customers can sign in, track their purchase and win rewards based on their habits. Give away great value to customers in exchange for using the program. Show customers that you care about offering rewards, not just collecting their information.
- Offer Post Purchase coupons for next purchase: The bitter truth is that price plays a very important role in grabbing the customers. If you provide them with some lucrative deals along with a quality product, they wouldn’t knock on some other door. But at times this could be harmful as well as customers might wait for deals and coupons to make a purchase. Hence, this option has to be used tactically.
If we keep an attitude of gratitude, building a connection with the customer is pretty natural. A small thank you goes a long way so show customers that you see them for the valuable asset they are. Using these customer appreciation tips, you would notice that slight increase in customer retention. Also, if you have any new technique, do mention it in the comments section.
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