featured image
5 common myths about Live Video Streaming

Isn’t it interesting if something old becomes new again? Imagine your favourite 80s sitcoms coming back to life with all new actors and excitement. No matter how much progressive we are, when it comes to reliving old experiences, we should always be ready. Coming to online shopping, live stream shopping is the latest eCommerce trend where a retailer showcases the products over live video to the customers. Now just rewind a little, doesn’t it sound like QVC or HSN, two shopping channels that were introduced in the ’80s? Yes it does. 



But today’s live video shopping puts a modern, interactive and entertaining spin on it, something that’s especially appreciated in the era of COVID. Today the consumers no longer wish to scroll and click for their favourite products. Instead, they require more of the experiential shopping where they can simply watch and buy in a click. Even though this technological innovation has been giving real life a digital conception, it remains one of the most misunderstood technologies out there. We have detected some of the most spread rumours about live video shopping which are in fact just myths which are bound to rise whenever there is a big innovation ought to change our way of living lives.


  • Live Video Shopping requires an extensive setup: Some people are told that it is crucial to have a camera and a computer on hand to be able to go live… FALSE. You can easily use your mobile handset for live streaming, all you need to have is a good internet connection which is anyways an integral part of our today’s life. Hence, no heavy setup is required to start with live streaming. Just in a matter of minutes, you can remove the barrier of communication between the brand and the customer and can make him feel like shopping offline. This increases the conversion rate and drives more and more visitors towards the ecommerce store.
  • Live Video viewer rate is low: According to people, very few people get engaged on a live video. Let us look at some contrary facts. In 2018, brands spent more than $90 billion on video content. By 2023, that number is expected to rise to more than $100 billion. In 2019, over 430 million people, 30% of China’s population viewed live stream and 37% of China’s online shoppers made live stream purchases. YouTube is loved by almost all the people around the world because of the video content it provides. These stats are enough to eradicate the myth that live video is not capable to engross viewers. 



  • Live Video Streaming is expensive: The very fact that live video streaming doesn’t require an extensive setup makes it inexpensive. If we see, there is no investment required to live stream to the audience as mostly all of us possess a smartphone and good internet connection, and this is enough for it. Moreover, you do not require any other person to stream for you, just a little confidence, product knowledge, and a smile on your face can boost the sales of your store in just 20 minutes. Also via the pre-built interfaces, you can live stream in just a single click without any coding knowledge.



  • Once live streamed, video cannot be archived: Majority of the people are worried that they won’t be able to save their live stream videos and use them for the future, which was a real concern some time back. But with the growth in technology, this is not a problem anymore. With applications like Baaz, live streamed videos can be archived against the virtual store links which can be later referred to by the audience to purchase the products. Along with this, the realtime chat with the customers can further be a cherry on the cake.



To sum up, live video streaming can be as easy as selling products offline as well as convenient like online shopping. It defies traditional marketing limitations and it gives brands the capability to reach hundreds of people with just one presenter. This saves money as with less manpower, more sales can be generated in a jiffy. It will be apt to say that live video streaming is the future of eCommerce and the brands that adapt to it quickly would be the first to shine.



Leave a comment

Your email address will not be published. Required fields are marked *





Comments






Latest Articles

image
How an organic grocery store captured 806 visitors in just 20 minutes via live video shopping?

Our vision is a flame that we hold in our hands. It is our responsibility t...

Read Article
image
Why everyone is getting live video shopping in India all wrong?

I found myself on 100 Feet road in Indira Nagar, Bangalore a little over...

Read Article
image
Going shopping in the new world

A man shopping at a DVD store in New Delhi. As a child growing up in th...

Read Article
image
How a small town artisan made money in 15 minutes through live video shopping?

Meet Mayank Sadhwani,                               Owner of Indian Tul...

Read Article
image
How the E-commerce landscape Is changing from Text/Image- based to more Experiential?

Regardless of industry or digital avenue, thriving in today’s entrepreneur...

Read Article
image
What makes a true chai-wallah?

Photo by Jorge Garcia on Unsplash As an Indian, the above question is s...

Read Article
image
How has Baaz revolutionized live video shopping around the globe?

We have often found ourselves asking this question - “what important proble...

Read Article
image
How is Dr. Anjali Tayade making others step up their games in online shopping?

Meet Dr. Anjali Tayade, Owner of Arthita Bags Exploring new dimensions...

Read Article
image
How do you unite both Buyers & Sellers? Through a 5000-year-old garment, of course!

The entryway of an Indian Saree Store A very Indian tradition for those...

Read Article
image
Five must e-commerce trends to watch for in 2021

E-commerce is at an all-time high. Lockdowns, travel bans, and retail closu...

Read Article
image
Are the written reviews on eCommerce sites convincing enough?

Research conducted by LocalCircles across 220 districts in India. On...

Read Article
image
Why is influencer marketing an important aspect of today’s business?

In the prevailing times, life has become more or less a race where everyone...

Read Article
image
Organic or non-organic groceries? It’s one and the same yaar. Or is it?

A woman entrepreneur at her organic farm checking the harvest They say ...

Read Article
image
How to sell online in 2021?

Let’s start this with a question. What is that one thing which was more eff...

Read Article
image
How do you juggle WFH when schools are closed?

Work From Home (WFH) has become the norm for most working professionals ...

Read Article
image
How is Evergreen Indoors hyper personalising online shopping for their customers?

Meet Ms. Ashwathi, Owner of Evergreen Indoors Ashwathi and her father ...

Read Article
image
Do's and Don'ts of Live Video Selling!

Not so long ago, having a live sales event through video was as rare as hen...

Read Article
image
Top e-commerce startups leading online shopping innovation

Everything under the sun today can be bought via online shopping, from food...

Read Article
image
One-to-One Live Video Shopping: shaping e-commerce in 2021

Personalization is a word used in shopping whether online or offline quite ...

Read Article
image
How to engage maximum people on the live video shows?

Welcome to the golden age of Live Video streaming. From Miley Cyrus streami...

Read Article
image
5 ways to promote your online store without spending a penny

The pandemic played a very important role in boosting the digital adoption ...

Read Article
image
Deciphering the right eCommerce Model for retailers

Today, eCommerce has been more than a decade old now. But if we travel back...

Read Article
image
How to convert your one-time shoppers into repeat customers?

Most of the businesses have this mindset of always running after acquiring ...

Read Article
image
5 common myths about Live Video Streaming

Isn’t it interesting if something old becomes new again? Imagine your favou...

Read Article
image
What are the trending Products to sell in 2021?

Starting an e-commerce business is just not enough, the ultimate aim is to ...

Read Article
image
4 strategies to increase the cart to conversion rate

Gone are the days when there were only a limited number of e-commerce sites...

Read Article
image
How Live Video Commerce increases the conversion rate for stores?

 eCommerce has entered the era of “experience shopping,” in which consumers...

Read Article
image
4 Innovative shopify stores that would leave you in awe of their ideas

What is the calculus of innovation? The calculus of innovation is really qu...

Read Article
image
5 Best apps available on Shopify app store

Shopify is a powerful eCommerce platform that helps you build and easily st...

Read Article
image
Ecommerce Timeline: Evolution through the decades

Over the years, as the tech hardware evolved, parallel growth was seen in t...

Read Article