featured image
One-to-One Live Video Shopping: shaping e-commerce in 2021

Personalization is a word used in shopping whether online or offline quite extensively and across industries. When you walk into your neighbourhood apparel store to buy a shirt, the store owner gives you recommendations based on your previous shopping preferences and what would look good on you. That experience itself becomes a major factor in deciding where to shop from and regularly so. However, this is offline. The online shopping world has been trying to come up with various versions of personalization for shoppers from the likes of the iconic “you might also like this” or “people who bought this also purchased this” from Amazon to various applications of Machine Learning(ML) or Artificial Intelligence(AI) to give recommendations to shoppers on what they should buy, and this was tried by almost gazillion companies from around the world. However, this is not enough.


The world under the influence of technology has matured manifolds. People’s expectations with what technology can do for them have matured. What used to be normal for online shoppers a year ago is not sufficient anymore. A tech feature that helps consumers; becomes widely popular, very quickly. A feature that fails to please the consumers becomes a passe, even faster. It’s basically a double edged sword, or so do we think.

For the last 6-7 years, the advent of smartphones has been fast progressing in almost every dimension of our society along with cheaper data, like many predicted long ago. These two champions alone(smartphones and data) are changing industries for the good(or bad for some :P). A lot of the things that were out of bounds for technology not so far ago have gradually started coming within the ambit of technology. As an example online shopping was only centred around photos/texts to convince a customer to buy and it was super expensive to bring video into this experience. But this is 2021 and possibilities are endless when it comes to technology.


Almost 50% of the marketplace e-commerce companies around the world have adopted videos for personalized and enriching shopping experience, if not more. Whereas the non-marketplace ecommerce in which stores and D2C brands sell directly to consumers through their own e-commerce websites, is still haphazardly using multiple layers of tools to make do.


Take for example a premium apparel brand or a store would use a WhatsApp or Zoom video call in a 1-on-1 format with the customer to provide personalized walk through of products. And if the customer likes it, the store has to use other tools at disposal to manage inventory, customer queries, payments, shipping and notifications. This is a classic example of personalization at the cost of extreme inefficiency not only for the store but for the shopper too.

That too is past now. Baaz’s latest 1-on-1 live feature magically adds a “video call” button right below the “add to cart” button on every product page of the store’s e-commerce website. This means, while browsing through an e-commerce website of a brand, a shopper can click on the video call button and get on a 1-on-1 video call with the store instantly. And no, that’s not where it ends. During the video call if the shopper is convinced enough to make the purchase, he can do that from within the video, seamlessly. Plus the store doesn’t have to move a finger to make manual entries in tools like inventory management, customer queries, order management, shipment and notifications. Baaz’s tool automatically hooks into your existing tools and takes care of these inefficiencies. 

This is a productivity gain of magnitudes higher than what was possible for both store/brand and shopper. And we call this hyper-personalization. Forget about personalization. This is going to give you that brag worthy edge against poor/old school online shopping experience.

Add a 1-on-1 live feature to your e-commerce store and experience the superiority of online shopping for the first time ever. It all would make zero business sense if I told you whether you have built your own e0commerce website or used website builders like Shopify, Wix Commerce, WooCommerce, BigCommerce, OpenCart, Magento, PrestaShop or any other - we have you covered. 




Leave a comment

Your email address will not be published. Required fields are marked *





Comments


  • avatar

    malika Jun 14, 2021

    good luck and let me know how it goes





Latest Articles

image
How an organic grocery store captured 806 visitors in just 20 minutes via live video shopping?

Our vision is a flame that we hold in our hands. It is our responsibility t...

Read Article
image
Why everyone is getting live video shopping in India all wrong?

I found myself on 100 Feet road in Indira Nagar, Bangalore a little over...

Read Article
image
Going shopping in the new world

A man shopping at a DVD store in New Delhi. As a child growing up in th...

Read Article
image
How a small town artisan made money in 15 minutes through live video shopping?

Meet Mayank Sadhwani,                               Owner of Indian Tul...

Read Article
image
How the E-commerce landscape Is changing from Text/Image- based to more Experiential?

Regardless of industry or digital avenue, thriving in today’s entrepreneur...

Read Article
image
What makes a true chai-wallah?

Photo by Jorge Garcia on Unsplash As an Indian, the above question is s...

Read Article
image
How has Baaz revolutionized live video shopping around the globe?

We have often found ourselves asking this question - “what important proble...

Read Article
image
How is Dr. Anjali Tayade making others step up their games in online shopping?

Meet Dr. Anjali Tayade, Owner of Arthita Bags Exploring new dimensions...

Read Article
image
How do you unite both Buyers & Sellers? Through a 5000-year-old garment, of course!

The entryway of an Indian Saree Store A very Indian tradition for those...

Read Article
image
Five must e-commerce trends to watch for in 2021

E-commerce is at an all-time high. Lockdowns, travel bans, and retail closu...

Read Article
image
Are the written reviews on eCommerce sites convincing enough?

Research conducted by LocalCircles across 220 districts in India. On...

Read Article
image
Why is influencer marketing an important aspect of today’s business?

In the prevailing times, life has become more or less a race where everyone...

Read Article
image
Organic or non-organic groceries? It’s one and the same yaar. Or is it?

A woman entrepreneur at her organic farm checking the harvest They say ...

Read Article
image
How to sell online in 2021?

Let’s start this with a question. What is that one thing which was more eff...

Read Article
image
How do you juggle WFH when schools are closed?

Work From Home (WFH) has become the norm for most working professionals ...

Read Article
image
How is Evergreen Indoors hyper personalising online shopping for their customers?

Meet Ms. Ashwathi, Owner of Evergreen Indoors Ashwathi and her father ...

Read Article
image
Do's and Don'ts of Live Video Selling!

Not so long ago, having a live sales event through video was as rare as hen...

Read Article
image
Top e-commerce startups leading online shopping innovation

Everything under the sun today can be bought via online shopping, from food...

Read Article
image
One-to-One Live Video Shopping: shaping e-commerce in 2021

Personalization is a word used in shopping whether online or offline quite ...

Read Article
image
How to engage maximum people on the live video shows?

Welcome to the golden age of Live Video streaming. From Miley Cyrus streami...

Read Article
image
5 ways to promote your online store without spending a penny

The pandemic played a very important role in boosting the digital adoption ...

Read Article
image
Deciphering the right eCommerce Model for retailers

Today, eCommerce has been more than a decade old now. But if we travel back...

Read Article
image
How to convert your one-time shoppers into repeat customers?

Most of the businesses have this mindset of always running after acquiring ...

Read Article
image
5 common myths about Live Video Streaming

Isn’t it interesting if something old becomes new again? Imagine your favou...

Read Article
image
What are the trending Products to sell in 2021?

Starting an e-commerce business is just not enough, the ultimate aim is to ...

Read Article
image
4 strategies to increase the cart to conversion rate

Gone are the days when there were only a limited number of e-commerce sites...

Read Article
image
How Live Video Commerce increases the conversion rate for stores?

 eCommerce has entered the era of “experience shopping,” in which consumers...

Read Article
image
4 Innovative shopify stores that would leave you in awe of their ideas

What is the calculus of innovation? The calculus of innovation is really qu...

Read Article
image
5 Best apps available on Shopify app store

Shopify is a powerful eCommerce platform that helps you build and easily st...

Read Article
image
Ecommerce Timeline: Evolution through the decades

Over the years, as the tech hardware evolved, parallel growth was seen in t...

Read Article