5 live streaming statistics - a booming industry in 2021

Think about the difference between regular streaming and live streaming as the difference between an actor reciting a memorized monologue and improvising a speech. In the former one, there is predefined content that is then delivered to the audience whereas in the latter the audience receives the content instantaneously the moment the actor creates it. Pre-defined or regular streaming is somewhat an expected experience that doesn’t create that much excitement in viewers whereas live streaming is spontaneous which fascinated the audience today. Live Streaming in shopping is a booming industry as people nowadays prefer to shop from the comfort of their homes but at the same time, they want to be 100% sure while shopping. Both the purpose can be easily achieved by live streaming. It is more or less like a TV broadcast like QVC, a name that is super popular in the United States. Live streaming also has the advantage of simultaneous playback and recording. Meaning after the live stream is over, a user can store the stream for posterity or upload it immediately to the platform of their choice such as social media sites. Use our list of live streaming statistics to get proper insights into live streaming.

  • The live streaming market will be worth over $247 billion by 2027. Live video streaming is growing at a rapid rate, in 2018 the market was estimated at $38.56 million, and in 2021, it has managed to hold the biggest share in the video streaming market.
  • People prefer live streaming over other mediums. LiveStream (in partnership with New York Magazine) surveyed 1,000 adults to see how they use live streaming.80% of respondents said that they’ll watch a live stream from a brand rather than read a blog from the same company. 82% would watch a live stream rather than go through a brand’s social media posts.
  • 63% of the people aged 18-34 watch live streaming content regularly. Though all of us prefer to watch live videos, usually the youngsters are more fascinated towards it. It becomes a way for millennials to express themselves, most of the young ones engaged in content creation. 
  • Breaking news makeup 56% of the most-watched live content. News agencies and media are well versed with this trend and are trying to create a strong online presence. The second most-watched are live concerts and conferences which account for 43%.
  • 60% of the viewers will do an online search while watching live streaming content. This clearly proves that live streaming engages people more than any other content. In comparison – 53% of viewers will search while watching video-on-demand, and 48% if it’s on TV.

Video streaming has become one of the most popular tools amongst marketers today. It helps present the content in a compelling way and engages millions of users around the world. But broadcasting anything live is not that easy. It has its own challenges: there is no stopping over and no do-overs, which makes multitasking mandatory and quick thinking critical. You also never know exactly where your content might take you. But that’s the real fun that captivates the users because they encounter content which they didn’t expect.  As Jeffrey Harper of Adrenaline Garage Productions puts it: Once everything is in motion, sometimes you just have to hang on for the ride.

(Source: Livestream)



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