4 common mistakes to avoid while Live Streaming.
Having grown by 99% between April 2019 and April 2020, the live video streaming industry is exploding. In every aspect of sales and marketing, live streaming is the most authentic way as it persuades the audience to purchase the product or service there and then. In the USA, there have been certain famous live streaming platforms like QVC and HSN that have defied time and consistently growing. Everyday, QVC engages millions of shoppers across the globe in a journey of discovery through an ever-changing collection of familiar brands and fresh new products, from home and fashion to beauty, electronics, and jewelry. It is unbelievable how in a show of an hour, millions of products of different brands can be sold in a jiffy. This is the power of live streaming. Live streamers enjoy being “in the moment” with the ability to participate in what’s happening live at an event — albeit remotely — wherever they are in the world. Shocking but it is believed that by 2024, more than 91 million subscribers will be using live streaming.
However, no matter whatever be the purpose of the stream, it has to be good and presentable in order to lure the audience. Imagine you’re watching a movie, it might have your favourite actors with their stupendous acting but what if the story line is trash? Will you be still able to tolerate it or straight away walk off? This is the same thing with live streaming. The products might be amazing but if the show lacks good content and presentation, it fails. There are literally billions of hours of competing live video content out there. For your live-streaming to be effective, you need to make sure that it’s up to scratch and of high quality. To keep your audience intact, keep reading this as we dive into the top live-stream pitfalls and how to steer clear of them.
- Not Promoting the event enough: To cater to a large audience in your live stream, you need to find better marketing tactics like promoting the event every single day in an innovative way. You’ll need to do some serious research into finding out where your potential online audience hangs out. Then, create posts tailored to the style of each channel. Along with marketing, you should also have an easy process for the prospects to sign up to watch the stream, be it via website, social media, google form, or anything else. Sending personalized emails 7 days before the event and having fancy timers helps create FOMO in the minds of people.
- Streaming with Low connectivity: Let’s face it, no matter how great your products are or how beautiful the presentation is, but if the connectivity is low, it spoils the experience. Depending on where you are live-streaming from, you might not always have control over what speed you get. However, you should always try for the highest that’s available. Internet connectivity is that pinch of salt in our food which can either make your mood or break it. Food is incomplete without salt, similarly a good live stream is nothing without proper internet connection.
- Not getting your resources together ahead of time: Suppose you have visited a saree shop nearby and you ask for a silk saree. The shopkeeper takes more than 20 mins to search for it and keeps you waiting. What would you do? Usually in such situations, we tend to be angry and walk out of the store as it spoils our time and mood. In today’s competitive world, it is important to be handy with all the resources in order to lure the customer. Can you imagine waiting while a live-stream host clicks around on his PC trying to locate a graphic?
- Not making the session interactive: Remember your school days, when there used to be one professor who would keep on reading and explaining the lesson and you wouldn’t even realise that you had slept away with eyes half open. On the other hand, there used to be a different teacher who would ask you ample questions, pun with words, and keep the class highly interactive. Which class did you like to attend? You know your answer and that’s the power of interactivity. Be it chat functions, audience poll, or questions for viewers, there has to be something to compel them to watch the show.
Live streaming is the next best thing to a face-to-face event, and even has some advantages over the latter. It is less costly and enables you to reach a far wider audience than previously. With the comfort of your home or office, you can host the streams and sell the products or the services easily. When people check something live, it instils a sense of trust in them and they are more likely to make a purchase. And if you think handling the entire live streaming process on your own is a stretch too far, you could choose a live video hosting platform to help with some aspects.